Case study · WordPress
Rojlease Platform
A custom WordPress product for a Swiss car-leasing business, designed to turn a complex vehicle catalogue and enquiry workflow into a clear customer journey.
Responsive web / CMS- Status
- Live
- Industry
- Automotive leasing
- Timeline
- Production release
- Role
- Product implementation, WordPress development, interface delivery and deployment
- Platforms
- Responsive web, CMS
- Technology
- WordPress, PHP, JavaScript, MySQL, REST APIs
Business challenge
Vehicle leasing requires customers to move from a large catalogue to a specific, qualified offer request while the business maintains current inventory and content.
The problem
The platform needed to make vehicle discovery and comparison understandable without oversimplifying the information required for a leasing decision.
What the product needed to do.
- 01
Searchable vehicle catalogue
- 02
Comparison and vehicle detail flows
- 03
Personalised offer requests
- 04
Business-managed content
- 05
Responsive, multilingual-ready presentation
A system designed around the operation.
A structured catalogue and enquiry platform built on WordPress, giving the business practical content control while supporting a focused leasing journey.
Vehicle catalogue
Filtering
Comparison
Offer requests
Responsive interface
CMS workflows
04 / System architecture
How the parts work together.
The product separates customer experience, application logic, data and operational administration.
Technical decisions and trade-offs.
Decisions
- Use WordPress where editorial and inventory workflows benefit from a familiar administration layer.
- Keep leasing actions close to relevant vehicle context.
- Design catalogue density separately for compact and large screens.
Challenges and trade-offs
- A flexible CMS requires disciplined data structure to keep vehicle content consistent.
- Vehicle information density must remain usable across small and large screens.