Case study · Web
AutoSync
A public product website for an AutoScout24-to-WordPress plugin, with an interactive demo, English and German content and subscription onboarding.
- Status
- Live
- Industry
- Automotive software and product subscriptions
- Timeline
- Production release
- Platforms
- Responsive web, Product demo, Subscription onboarding
Business challenge
Dealerships and agencies need to understand what an inventory integration does, whether their API access and WordPress setup are suitable, and how to start using the product. A public product experience must connect those decisions in a clear order.
The problem
The technical integration alone does not explain the buying journey. Prospective customers need a way to explore the catalogue experience, compare website licence plans and understand the requirements before starting checkout.
- My contribution
- Product positioning, UX/UI, website development and subscription onboarding
- Technology
- HTML
- CSS
- JavaScript
- Stripe
- REST APIs
What the product needed to do.
- 01
Explain the inbound AutoScout24-to-WordPress integration in plain language.
- 02
Provide an interactive catalogue demonstration and setup documentation.
- 03
Present monthly and yearly subscription choices for different website counts.
- 04
Connect plan selection with a Stripe checkout flow.
- 05
Make API eligibility and manual delivery expectations clear.
- 06
Support English and German visitors across desktop and mobile.
A system designed around the operation.
A focused product website connects feature explanations, an interactive demo, pricing, API requirements and checkout. The journey makes the integration’s scope visible before purchase and explains the next step after payment: personal contact to arrange plugin delivery and activation.
English and German product content
Interactive vehicle catalogue demo with filters and vehicle details
Monthly and yearly subscription plan presentation
Plans organised by the number of WordPress websites
Stripe checkout handoff and payment-result flow
API eligibility and setup documentation
Clear manual plugin delivery and activation process
Product contact and subscription-management entry points
04 / System architecture
How the parts work together.
The product separates customer experience, application logic, data and operational administration.
Technical decisions and trade-offs.
Decisions
- Separate product information from the interactive catalogue demonstration.
- Explain API eligibility and manual activation before the customer starts checkout.
- Provide English and German content with clear plan and billing-period choices.
Challenges and trade-offs
- AutoScout24 API eligibility and any marketplace fees are separate from the product subscription.
- Plugin delivery and activation are arranged manually; the site does not promise an instant download.
- The public demo uses illustrative vehicle data rather than a customer’s live inventory.
A clear path from understanding the product to getting started.
AutoSync now has a public product home where dealerships can explore the demo, compare plans, check requirements and start the subscription onboarding journey.
What Nikola personally delivered
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